Pubblicato da H&M su Domenica 15 aprile 2018


The big news is finally out. H&M has selected Jeremy Scott and Moschino to create its upcoming haute couture collaboration.

The idea came to me in an email. Someone who works with me, but who is also a close friend, gave H&M my email, and I received this note that just said, ‘Are you interested in doing one of our designer collaborations? If so, we’d love to discuss it with you.’ I was immediately like, ‘Yes, let’s talk about it.’ It’s a very prestigious honour, really a huge deal, so I was very flattered and excited.”

Jeremy Scott, the incredible fashion designer and creative director of Moschino, will design fresh looks taking into account four essential elements: prints, sequins, leather and gold are the close-up of the collection, which will be really stylish, as Moschino always do, and highly requested by all the fashion victims.

Few days ago, this new collaboration gave us a preview of the capsule collection with the new advertising. Rianne Van Rompaey, Imaan Hammam, Soo Joo Park, Vittoria Ceretti and Stella Maxwell are the models chosen for advertising, but the “queen” and testimonial for this collaboration is the amazing top model Gigi Hadid!

Gigi Hadid has been the muse who inspired Jeremy Scott: streetwear and rock style will be mixed together with leather jackets and cuissards to re-create the unique and detailed taste of Moschino.

How amazing will it be? Are you curious about it? Unfortunately we have to wait untill the 8th November, the day when the collection will be out online and in selected stores. But it’s not over: we bet that also your tiny puppies will be with you during this day! Why? Well, Jeremy Scott has also designed a special capsule collection for H&M dedicated to our dogs. An amazing opportunity to have the chance to give our puppies a special touch of fashion with items inspired by streetwear.


We can’t wait to see and finally buy all the looks!!

Have a wonderful weekend,


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